Research has shown that one of the best ways to cure jet lag is to exercise. So to help travelers on Delta and around the globe, we created Sweatlag, the first workout scientifically designed to beat jet lag. Classes were held at Equinox clubs across Los Angeles, where anyone with a boarding pass could attend. The workout was designed to be global too, accessible online for anyone, anywhere in the world to use.
AD: Hope Jordan // CD: Sean McLaughlin + Jaclyn Crowley
Delta + Equinox - Sweatlag
There is nothing better in the entire world than a bowl of hot, fresh, buttery Pop Secret popcorn. But we can't just say that. This is advertising and there are laws against that kind of thing. So we have to prove it. In this campaign, we're doing just that – by proving beyond a shadow of a doubt that Pop Secret is better than every single thing in the entire world.
AD: April Lauderdale // CD: Matt Moore // CD: Jonathan Vingiano // ECD: Gerry Graf
One Show 2018 - Gold Pencil
Cannes 2018 - 3 Lions
Clios 2018 - 4 Clios
When Donald Trump decided to slash the advertising budget for Obamacare open enrollment by 90%, we thought, “Hey. That’s not right.”
So we decided to do what Trump wouldn’t: tell people about Obamacare open enrollment, and do everything we could to make up that 90%.
We created the Coverage Coalition, a group of agencies, media companies, production partners, and health care experts from around the country joining together to fill the world with as many Obamacare ads as possible.
Designers: Elena Woznick, Corey Thomas, Chris Kelley, Roger Bova // CD: Zoe Kessler // Creatives: Van Gould, Chris Sheldon // Account: Kate Callendar // Strategy: Lynn Chu, Amanda Perring // Website Development: Owen Weeks
Here are just a few of the posts we made and promoted on social media, reaching over a million people.
And here are some of the posts our friends from other agencies made once they joined the Coalition.
We created a bunch of :30, :15, and :06 spots to run on donated media throughout the enrollment period. They were recorded in both Spanish and English versions, helping us reach a ton more people.
This is the Coverage Coalition website where participants could find our brief and style guide. We also collected stated and all the imagery we created for anyone to share.
Delta - Election Day
This spot ran for one day only: Election Day 2018. Amid all the divisiveness, spin, and noise, Delta wanted to send a message to viewers across all political spectrums: that if you really want to see what America is about, you have to go out and see it for yourself.
CD: Sean McLaughlin + Jaclyn Crowley // AD: Michael Hagos + Hope Jordan
DELTA : ELECTION NIGHT 2018
One Show merit (Campaign) One Show merit ("Blankey") ADDY (Gold - campaign) SF ADDY (Gold - campaign) SHOOT (Spot of the Year finalist)
AD: Will Geddess // CD: Tom Scharpf // CD: Crockett Jeffers
Delta – Small Stories
Delta wanted to talk about their comfort amenities on flights out of New York, which happens to be the most uncomfortable city on the face on the planet. Especially in terms of apartments.
So we found three New Yorkers living in the smallest, most cramped apartments and shot them in the smallest, most cramped video format – vertical – and gave them Delta flights so they could escape their small, cramped city life.
CD: Sean McLaughlin + Matt Moore // AD: Grant Mason
Delta – Small Stories: Christian
Delta – Small Stories: Mariko + Ary
Delta – Small Stories: Jennifer
I love music. But I'm obsessed with a particular kind of music: those weird, low-quality, generally messed-up mp3s from the Napster era. With everything from weird audio blips to verses that never saw the light of day, these imperfect tracks are my most prized possessions.
So to honor them in all their low-quality glory, I created vintagemp3s.com, a site where I wrote about my favorite dubiously-acquired tracks. You can listen to the songs, read their backstories, and even buy them off me. But they're expensive. Because they're perfect.
The WWE 2K15 Folding Chair Pack. A limited edition of a pro wrestling game that came packaged with the ultimate pro wrestling weapon: a folding chair. A real, 100% metal folding chair.
The 2K store actually sold this.
And people actually purchased it.
AD: Brad Kayal // ECD: Pete Harvey
BUILT from eBay
Cannes - Bronze Cyber Lion CLIO Awards - Bronze One Show - Merit
When eBay Motors wanted auto enthusiasts to know about its incredible selection of auto parts, traditional media didn't feel like the best solution. So we created BUILT, a 10-episode web series that pitted four garages against one another with a challenge: buy any vehicle on eBay Motors, and transform it using only parts from eBay. Upon completion, the vehicles were auctioned on eBay for charity, raising over $120,000 in total.
Here's a campaign overview, followed by a few episodes, the site that housed the project, and shots of the final cars.
AD: Brad Kayal // DES: Angie McDonald // CD: Lee Einhorn // ECD: Will McGinness
BUILT from eBay - Case Study
These 13 messages in a bottle were created for Bulleit's Neon Project, an ongoing collaboration with renowned neon artist Lisa Schulte.
The bottles debuted at Art Basel, after which they were sold on Saatchi Art, raising $13,000 for the restoration of historic neon signs.
Clash of Clans 360 VR
We wanted to find out what goes on inside the minds of Clash of Clans characters. So we got six renowned street artists from around to world to tell us in mural form.
To make sure Clash fans around the globe could see the murals, we created the world's first 360 VR street art tour, Clash Avenue.
AD: Hedvig Astrom // GCD: Nate Naylor // ECD: Jeff Benjamin // ECD: Gerry Graf