When eBay Motors wanted auto enthusiasts to know about its incredible selection of auto parts, traditional media didn't feel like the best solution. So we created BUILT, a 10-episode web series that pitted four garages against one another with a challenge: buy any vehicle on eBay Motors, and transform it using only parts from eBay. Upon completion, the vehicles were auctioned on eBay for charity, raising over $120,000 in total.

Cannes - Bronze Cyber Lion // CLIO Awards - Bronze // One Show - Merit

AD: Brad Kayal // DES: Angie McDonald // CD: Lee Einhorn // ECD: Will McGinness